Paniolo Trading is a local, family-owned western specialty store previously located in Ala Moana Center since 1976.

“Paniolo” is the Hawaiian word for “Cowboy,” and we’re committed to serving our local paniolos as well as our island guests.  Many of our customers are local cowboys and cowgirls who do ranch work, rodeos, horse shows, and horseback riding. We also cater to those who are cowgirls and cowboys at heart and love the styles of the “Old West” or modern western wear.  At Paniolo Trading, you will find everything to gear up cowboys, cowgirls, and keiki (children) paniolos with hats, boots, jeans, shirts, belts, buckles, jewelry, and a variety of other accessories.

Some of the well-known brands and products that we carry are Tony Lama, Justin, and Ariat boots; Stetson and Resistol hats; Wrangler jeans and shirts; Minnetonka Moccasins; and Montana Silversmith belt buckles. We also have a large selection of authentic Native American Indian jewelry and gifts, which are very popular with our customers. Each piece is unique in its design and craftsmanship.

Below are photos showing examples of the type of merchandise we carry.